Have you ever wondered why women are so concerned about how they look? Why they aim to look like the beautiful women they see on the television and in magazines? That’s because beauty is power!

Even way back into ancient times women were concerned about their looks. Think of Cleopatra or Nefertiti who were beautiful women of their times.

The cosmetic industy is well aware of this and that women will go to great lengths to look beautiful. That’s why the cosmetic industry is a multi billion dollar industry.

When you think of beauty you think of what you see on the outside. But beauty is more than skin deep. And beauty is truly in the eye of the beholder! What one may find a beautiful woman another may not. Even though there is no such thing as a definition for universal beauty all women know how to use their beauty to their advantage.